Introduction

Liverpool Street Physiotherapy ("LSP", "we", "us", or "our") is committed to protecting the privacy of our patients and website visitors in accordance with the UK General Data Protection Regulation (UK GDPR) and other applicable data protection laws. This Privacy Policy explains what information we collect about you, how we use it, your rights under data protection law, and how we keep your information secure.

Information We Collect

We collect Personal Information about you when you :

• Schedule an appointment online or by phone.
• Use our contact form or email us atinfo@liverpoolstreetphysio.co.uk.
• Browse our website.

The personal Information we collect may include:

• Identification and Contact Information: Name, contact details (phone number, email address).
• Demographic Information (optional): Age, gender (only collected with your explicit consent).
• Health Information: Medical history and other health information relevant to physiotherapy treatment (collected only with your explicit consent and in accordance with healthcare data protection regulations).
• Billing Information: Payment details (collected securely through a third-party payment processor).
• Website Usage Data: Pages visited, browsing history, IP address, device information (collected anonymously unless you create an account)

Legal Basis For Processing Your Information

We will only process your personal information where we have a lawful basis to do so under the UK GDPR. The lawful basis will depend on the specific information concerned and the purposes for which it is used. The most common lawful bases we rely on are:

• Consent: For some purposes, such as collecting your health information or sending marketing communications, we will rely on your explicit consent. You can withdraw your consent at any time by contacting us.
• Contractual Necessity: To provide physiotherapy services and manage appointments.
• Legitimate Interests: To improve our website and services, analyze website usage, and prevent fraud. We will only process your information for legitimate interests where those interests are not overridden by your rights.

How We Use Your Information

We use the information we collect about you for the following purposes:

• To provide physiotherapy services: This includes scheduling appointments, managing your treatment plan, and communicating with you about your care.
• To send you appointment confirmation emails and reminders.
• To respond to your inquiries and requests.
• To improve our website and services. We may use website usage data to understand how visitors use our website and to make improvements.
• To personalize your experience: We may use your information to personalize your experience on our website, such as remembering your preferences.
• For marketing purposes (with your consent): We may use your contact information to send you marketing communications about our services and special offers. You can opt out of receiving marketing communications from us at any time.

Sharing Your Information

We may share your personal information with third-party service providers who assist us in operating our website and providing physiotherapy services. These service providers are contractually obligated to keep your information confidential and secure. We will only share your personal information with third-party service providers who have appropriate safeguards in place to protect your information. We may also disclose your personal information if required to do so by law or in the good faith belief that such action is necessary to conform to legal requirements or protect the rights and safety of LSP, its employees, or the public.

Website Tracking and Cookies

We use cookies and other tracking technologies to collect information about your website usage. Cookies are small data files that are stored on your device when you visit a website. They allow the website to remember your actions and preferences over time.

We use the following types of cookies

• Essential Cookies: These cookies are strictly necessary for the operation of our website. They allow you to navigate the website and use its features.
• Analytics Cookies: These cookies allow us to track website usage and understand how visitors interact with our website. This information helps us to improve the functionality and usability of our website.
• Marketing Cookies: These cookies may be used to personalize your experience on our website and to deliver targeted advertising to you.

You can control or disable cookies through your browser settings. However, this may limit your ability to use certain features of our website.

Your Rights under UK GDPR

Under the UK GDPR, you have a number of rights in relation to your personal information. These rights include:

• The right to access your personal information: You have the right to request a copy of the personal information we hold about you.
• The right to rectification: You have the right to request that we correct any inaccurate personal information we hold about you.
• The right to erasure: You have the right to request that we delete your personal information in certain circumstances.
• The right to restrict processing: You have the right to restrict the processing of your personal information in certain circumstances.
• The right to data portability: You have the right to request that we transfer your personal information to another controller in a structured, commonly used, and machine-readable format.
• The right to object to processing: You have the right to object to the processing of your personal information for marketing purposes or where it is based on our legitimate interests.

To exercise any of these rights, please contact us atinfo@liverpoolstreetphysio.co.uk.

Data Security

We take reasonable steps to protect your personal information from unauthorized access, disclosure, alteration, or destruction. This includes implementing appropriate technical and organizational measures, such as encryption and access controls. However, no website or internet transmission is completely secure. We cannot guarantee the security of your information.

Data Retention

We will only retain your personal information for as long as necessary for the purposes for which it was collected and for any additional purposes that are permitted by law.

• Health information: We will retain your health information in accordance with healthcare data protection regulations.
• Other personal information: We will retain your other personal information for as long as you are a patient of LSP or as long as necessary to fulfill the purposes for which it was collected, unless a longer retention period is required or permitted by law.

Children's Privacy

Our website is not directed to children under the age of 13. We do not knowingly collect personal information from children under the age of 13. If you are a parent or guardian and you believe that your child has under 13 has provided us with personal information, please contact us atinfo@liverpoolstreetphysio.co.uk.We will delete such information from our records.

Changes to this Privacy Policy:

We may update this Privacy Policy from time to time. We will post any changes on this page. You are encouraged to review this Privacy Policy periodically for updates.

Contact Us

If you have any questions about this Privacy Policy, please contact us at: Liverpool Street Physiotherapy

Additional Information

You can find more information about your data protection rights on the website of the Information Commissioner's Office (ICO): https://ico.org.uk/

We are committed to protecting your privacy and complying with all applicable data protection laws. If you have any concerns about how we handle your personal information, please do not hesitate to contact us